Bài giảng Anh Văn chuyên ngành in

BỘ GIÁO DỤC VÀ ĐÀO TẠO  
TRƯỜNG ĐẠI HỌC SƯ PHẠM KỸ THUẬT TP.HCM  
KHOA IN-TRUYỀN THÔNG  
BÀI GIẢNG  
ANH VĂN CHUYÊN NGÀNH IN  
5-2016  
English for Graphic Arts  
UNIT 1:  
Unit 1 Supplement:  
6 Tasks  
THE GRAPHIC PRODUCTION  
FLOW  
Kinds of sentences  
Passive voice  
Parts of speech: Noun - Verb –  
Adjective  
Keywords in a sentence  
Flowchart  
UNIT 2:  
Unit 2 Supplement:  
8 Tasks  
WORKING WITH LIGHT & COLOR  
Kinds of clauses  
Word formation: Adj./Noun - ish  
Present participle  
&
Past  
participle used as adjectives  
- Ing form of verbs  
UNIT 3:  
SCANNERS  
Unit 3 Supplement:  
10 Tasks  
8 Tasks  
Phrases  
Word formation: Adj./Noun – ize  
Noun & Gerund  
Information transfer: text – table  
UNIT 4:  
Unit 4 Supplement:  
IMAGE EDITING  
Information transfer: text to  
flowchart  
Transitive & Intransitive verbs  
Word formation: Adjective &en  
Relative pronoun  
Sentence analysis  
Cause & effect sentence  
UNIT 5:  
Unit 5 Supplement:  
8 Tasks  
8 Tasks  
DENSITOMETER USING GUIDE  
Compound nouns with meter.  
Noun modifier  
Compound nouns  
Adverb clauses  
Sentence analysis: Phrases  
UNIT 6:  
Unit 6 Supplement:  
PAPER CHARACTERISTICS  
Mass nouns & Countable nouns  
Word formation: Noun – y  
Collocations  
Sentence analysis: Relative clauses  
Abbreviation  
UNIT 7:  
Unit 7 Supplement:  
7 Tasks  
PRINTING INK  
Compound adjectives  
Relative pronouns  
Reduced clauses  
Sentence analysis: Noun clauses  
Suffixes  
UNIT 8:  
OFFSET BLANKETS  
Unit 8 Supplement:  
6 Tasks  
7 Tasks  
7 Tasks  
Paragraph  
Topic sentence  
Sentence analysis: Adverb clauses  
Prefixes  
UNIT 9:  
PLATE & PRESS PROBLEMS  
Unit 9 Supplement:  
Paragraph: Main idea – Major &  
minor details  
Topic sets  
Sentence analysis  
UNIT 10:  
Unit 10 Supplement:  
ROLLER  
MAINTENANCE  
&
BLANKET  
Paraphrase  
Phrasal verbs  
To be – to-infinitive  
Sentence analysis  
UNIT 11:  
POSTPRESS PROCESSING 1  
Unit 11 Supplement:  
5 Tasks  
4 Tasks  
Link facts and ideas  
Word formation  
Sentence analysis  
UNIT 12:  
Unit 12 Supplement:  
POSTPRESS PROCESSING 2  
Paraphrase  
Paragraph analysis  
UNIT 1  
THE GRAPHIC PRODUCTION FLOW  
Read the text and try to do the followings.  
Task 1  
1. List 05 sentences in which the main verbs are used in the passive voice then  
change them into active voice.  
2. List 03 simple sentences, 03 compound sentences and 03 complex sentences.  
3. How many printing methods are mentioned in the text? What are they?  
4. Use the flowchart to show the steps of graphic production flow.  
5. Explain the difference between the nouns: print and proof.  
Graphic production can be divided into nine phases. The first two phases involve the  
development of the creative concept. The next two focus on the implementation and further  
modification of this concept. The last five steps are more industrial in nature. A fundamental  
truth of graphic production is that in order to make the best design and material choices in the  
initial phases, you must understand the options available to you in all subsequent phases of  
production. This means thinking about the project "in reverse". For example, the type of off  
press processing (postpress) you'll be doing in phase eight might determine what paper you  
need to use in the original design concept; your choice of paper and printing method might, in  
turn, determine how images should be scanned and color separated in the image production  
phase, etc.  
1/ Strategic phase  
2/ Creative phase  
3/ Production of artwork  
4/ Production of images  
5/ 0utput/Rasterizing  
6/ Proofs  
7/ Printing plates and printing  
8/ Postpress processing  
9/ Distribution  
Strategic phase: Now is the time to consider the project as a whole and determine if a  
printed product is what is really needed. Ask questions that will help define the product you  
want to create: more clearly: What are the goals of this project? For whom is this product  
intended ? What will this product be used for?  
Creative phase: The creative phase is about developing the design, determining the message  
of the work and how best to communicate with the audience for whom that message is  
intended. More questions bring the project into focus: What type of printed product should be  
created? What should this product say? How should it say it? What should this product  
look like?  
Production of original artwork: This phase involves writing the necessary text copy,  
producing original artwork, and designing page layouts. Photography is ordered and images are  
scanned. This phase often runs parallel with the image production in phase four. When the  
image production is finished, digital images are installed in the original, completing this  
process. It is often necessary at this stage to send one or more proofs to interested parties (i.e.  
clients) for review and approval before moving on to step five, output/ rasterizing.  
Production of images: In this phase, images are photographed and developed, then scanned  
into the computer for further editing. The images are cropped, converted into CMYK, and  
adjusted as appropriate for the printing process to be used. Other types of image editing,  
including masks, retouches and color corrections, are also done in this phase. As with the  
production of original artwork, one or more proofs are usually sent out for approval before  
moving on to the next step.  
Output/Rasterizing: Text, images and original artworks are now ready to be output on film  
or paper. This output can take the form of color printouts, transparencies,  
graphic films or  
paper originals. Laser printers, ink-jet printers and imagesetters are a few of the types of  
peripheral printing units commonly employed in this phase.  
Proofs: To get a sense of what the final print will look like, a proof is made. It is an  
important step in the process, as it is the last opportunity to check the material and make any  
necessary changes. The proof also serves to show the printing house how the final print is  
supposed to look. The proof can be analog or digital. A digital proof is made using high-  
quality color printers, which means the proof can be made before producing the films and  
plates. An analog proof is made based on the films used to make the printing plates.  
Printing plates and printing: Once the proofs are approved, it's time to make the printing  
plate that will be used to strike the actual prints. This plate is often made using graphic film.  
There are a number of different printing methods. Offset printing is probably the most widely  
used. Other methods include gravure printing, flexography, screen printing and digital printing.  
The printing method used depends upon the product desired. Paper, of course, is the material  
most commonly used for printing, but you can also print on materials like plastic or fabric.  
Postpress processing: After printing, the raw prints still need to be turned into a finished  
product. For instance, prints might be cut to size, folded, glued or stitched into books or  
booklets, laminated or lacquered, depending on the finished product desired.  
Distribution: Distribution is the last phase of graphic production. The printed, finished  
product is now distributed to the end user.  
Task 2  
Word formation: Make sentences with mentioned words in Task  
2.1 & 2.2  
1. What are the nouns related to the verbs in column A.  
Column A  
a/ to divide  
c/ to edit  
b/ to mean  
d/ to communicate  
f/ to change  
e/ to photograph  
2. What are the verbs corresponding to the nouns in column B  
Column B  
a/ production  
c/ approval  
b/ choice  
d/ distribution  
f/ process  
e/ development  
Task 3  
Match the words in column A with the suitable meaning in column  
B.  
Column A  
Column B  
1. Plate  
2. Phase  
a/ Illustrations, photos, graphs, or other artistic works  
prepared for inclusion in a publication.  
b/ An object normally worn on the face, typically for  
protection or entertainment.  
3. Postpress  
4. Printed product  
c/ The creation of a plan for the construction of an object  
system or an artwork.  
5. Design  
6. Original  
d/ The earliest form of something, from which copies  
7. Printing process  
may be made.  
.
e/ The term used in the printing industry for the process  
that occur after pages have been printed.  
f/ A flat piece of metal with words and/or pictures on  
it that can be used for printing  
8. Artwork  
9. Mask  
.
g/ A method for reproducing texts and images using  
a master form or plate.  
h/ Something that is made by any of the printing  
methods.  
i/ A distinct period or stage in a process of change or  
production..  
Task 4  
Task 5  
What are the meanings of the noun FILM?  
Find out all the words ending in AL used as adjectives in the text  
then list them along with the nouns they modify.  
Task 6  
Identify key words in a sentence.  
1. Circle the subjects and underline the main verbs in these sentences.  
a/ The next two focus on the implementation and further modification of this  
concept.  
b/ Other types of image editing, including masks, retouches and color corrections,  
are also done in this phase.  
c/ As with the production of original artwork, one or more proofs are usually sent  
out for approval before moving on to the next step.  
d/ The printing method used depends upon the product desired.  
e/ Text, images and original artworks are now ready to be output on film or  
paper.  
2. Underline the main verbs and circle the objects in these sentences.  
a/ This phase involves writing the necessary text copy, producing original  
artwork, and designing page layouts.  
b/ Other methods include gravure printing, flexography, screen printing and  
digital printing.  
c/ The printing method used depends upon the product desired.  
d/ The printed, finished product is now distributed to the end user.  
e/ The first two phases involve the development of the creative concept.  
UNIT 2  
WORKING WITH LIGHT AND COLOR  
Task 1  
Task 2  
List all the terms (as many as possible) relating to color that you’ve  
learned so far.  
Read the text and then answer the questions.  
1. What are the meanings of the word “light” used as an adjective, a noun, and as a  
verb?  
2. Tell some kinds of light sources as you know.  
3. Draw a simple picture to show the difference between incoming light and  
reflected light.  
4. How is the temperature of air in a room expressed or measured?  
5. How do you read these: 320 C, 800 F.  
Light is an important factor in determining how the eye perceives colors. Even if  
the brain often forgives color variations in different light sources, the practical consequences  
of using different types of light can be relatively significant, both when photographing  
images and when viewing and editing images during production. The thing that makes the  
type of light so important in these instances is the fact that its color composition can  
vary drastically. The colors of the objects we see are, as mentioned earlier, the result of the  
light reflected off those objects. The color of the reflected light is affected by the color  
composition of the incoming light. There is a big difference in the appearance of an object  
seen in reddish light, as opposed to that same object seen in bluish light. A surface that  
looks red under white light will be perceived as orange if illuminated by yellow light, for  
example.  
Because of this, it's important to view photographs and printed products in the correct  
light. The color of light is usually expressed as a "color temperature" measured in Kelvin  
(K). A normal, neutral lighting has a color temperature of about 5,000 K. This is  
approximately the equivalent of daylight and is used as a reference light when viewing  
images, proofs and prints. A higher color temperature gives off a colder, bluish light, while a  
lower color temperature provides a warmer, more yellow light.  
There are several solutions to managing light in a work place. You can have light boxes  
and viewing boxes with the correct color temperature for viewing transparencies,  
reflectives, proofs and prints. The ideal solution is to light the entire workspace with  
lighting that has the right temperature and composition.  
The eye can also fool us. A particular color can be perceived in different ways depending  
on the color it is placed next to. A single color may be perceived as two totally different  
colors when placed next to different shades. This phenomenon is called contrast effect.  
There is also the situation in which two colors that look identical in particular light become  
completely different in another light. This phenomenon is referred to as metamerism and is a  
result of the composition of the light and how the printing ink filters it.  
[Type here]  
Task 3  
Word formation  
Adjective or Noun ---- ish (Suffix) >>>>>>Adjective  
Red --------- Reddish  
Child -------- Childish  
Blue ------------ Bluish  
Snob ------------ Snobbish  
Give other examples with the same formation.  
Task 4  
Match the words in column A with the suitable meaning in column B.  
Column A  
Column B  
1. Transparency  
2. Reflective  
a/ Trial copy of sth printed or engraved, for approval  
before other copies are produced.  
3. Proof  
b/ Roll or sheet of thin flexible material for use in  
photography.  
4. Film  
5. Printout  
c/ Picture or text on photographic film, made visible by  
light behind it.  
d/ A page of printed material produced by a  
computer’s printer.  
e/ Picture or text on a substrate that is capable of  
reflecting light or other radiation.  
Task 5  
Underline the main clauses in these sentences.  
1. A particular color can be perceived in different ways depending on the color it is  
placed next to.  
2. A surface that looks red under white light will be perceived as orange if  
illuminated by yellow light, for example.  
3. The type of off press processing (postpress) you'll be doing in phase eight  
might determine what paper you need to use in the original design concept.  
4. It is an important step in the process, as it is the last opportunity to check the  
material and make any necessary changes.  
5. Once the proofs are approved, it's time to make the printing plate that will be  
used to strike the actual prints.  
[Type here]  
Task 6  
What kind of sentences are these 5 sentences? Underline the  
phases in these sentences.  
1. The color of the reflected light is affected by the color composition of the  
incoming light.  
2. This is approximately the equivalent of daylight and is used as a reference  
light when viewing images, proofs and prints.  
3. There is also the situation in which two colors that look identical in particular  
light become completely different in another light.  
4. A digital proof is made using high-quality color printers, which means the  
proof can be made before producing the films and plates.  
5. Paper, of course, is the material most commonly used for printing, but you  
can also print on materials like plastic or fabric.  
Task 7  
Find in the text sentences that have similar meanings as these:  
1. When light in the visible part of the spectrum hits our eyes, we perceive it as  
white light.  
2. The color you see is the result of the reflected wavelengths of light.  
3. The eye is more sensitive to tonal variations in light areas than in dark.  
4. Metamerism is when two colors that are not actually the same appear the same  
under certain lighting conditions.  
5. Neutral white is found in the middle between warm and cool white light. On the  
Kelvin scale, it’s around 4,000K.  
Task 8  
Explain the difference between:  
a/ printed product and printing method  
b/ boiled water and boiling water  
c/ burned house and burning house  
d/ incoming light and reflected light  
e/ edited text and editing software  
[Type here]  
UNIT 3  
SCANNERS  
Task 1  
Task 2  
Discuss the ways of capturing and transferring an image into a  
computer. Make a list.  
Read the text and then answer the questions.  
1. What is document scanning?  
2. What types of documents can we scan?  
3. If we scan a document with the size of 6X4 inches at 150 dpi, how many  
pixels can we create?  
4. What’s the function of photomultipliers (PTM) and CCD cells in scanners?  
5. Tell the advantages of PTM over CCD cells  
In order to transfer original images to a computer for viewing and editing, you use a  
scanner, which reads the original image and converts it into a digital image. There are two  
main types of scanners: drum scanners and flatbed scanners. In a drum scanner, the originals  
are mounted on a glass drum, while in a flatbed scanner they are placed on a flat glass  
surface, much like they would be in a copier. Scanners range in price from a couple hundred  
dollars up to a fifty thousand dollars. What differentiates them is primarily the quality of the  
scan, productivity and how advanced their control programs are.  
How does a scanner work?  
When scanning an image, the scanner divides the surface of the original image into a  
checkered pattern, in which every little square corresponds to a scanning point. The denser the  
bitmap you select (the higher the resolution), the more image information the scanner will  
record - resulting in a larger file. Each scanning point is converted to a picture element  
(pixel) in the computer. The scanning resolution is measured in the number of pixels per  
inch (ppi). The scanner illuminates each point with white light. The light that is reflected (if  
you are using reflective art) or transmitted (if you are using transparent art) from the  
scanning point will pick up the color from the respective point on the original image.  
The reflected or transmitted light is then divided into 3 components - red, green and  
blue - by color filters, providing the RGB value for any given color. Different intensities of  
red, green or blue light beams create different colors. When the reflected or transmitted light  
is divided into the three basic components, the scanner translate the intensity of each  
respective component to a numerical value between 0 and 255. The intensity of each primary  
color determines the numerical value between 0 (no light at all) and 255 (full intensity).  
Each primary color can thus be reproduced in 256 tonal steps/ intensity levels.  
Each scanning point on the original image will be a pixel in the computer. The color of  
the pixel is described by the mixture of the three color values in RGB that combine to  
approximate the color of the scanned point on the original. For example, the mixture red=O,  
[Type here]  
green=O and blue=O will appear black (no light) and red=255, green=255 and blue=255 will  
appear white (maximum intensity). When all the scanning points in the original image have  
been read by the scanner, the result can be thought of as a mosaic made up of tiny picture  
elements. This mosaic is called a "bitmap".  
Drum scanners  
The drum scanner gets its name from the large glass drum on which the original artwork is  
mounted for scanning. The maximum size of the original varies depending on the  
manufacturer, but is usually A3. For obvious reasons, a drum scanner can only scan flexible  
original images.  
If, for example, you want to scan a book cover, you have to photograph it first.  
Otherwise you have to scan it in a flatbed scanner. Slides have to be taken out of their  
frames before they are mounted on the glass drum. Drum scanners are usually very large and  
expensive but provide high quality and productivity. They are generally used by prepress  
service providers and commercial printers who need to produce high-quality results in large  
volume.  
Flatbed scanners  
During the last couple of years, flatbed scanners have become much more common.  
Original images are placed flat on a glass plate, which is an advantage if you have  
inflexible originals. As with drum scanners, the maximum size of the original is usually A3,  
though it can vary depending on the manufacturer. Flatbed scanners are usually cheaper and  
easier to work with than drum scanners. They are available in a number of price and quality  
ranges, from a couple of hundred dollars up to tens of thousands of dollars. The best and  
most expensive flatbed scanners are comparable to the best drum scanners in terms of image  
quality.  
Photo multipliers and CCD cells  
The quality of the photo multipliers or CCD cells in a scanner is important for ensuring  
the correct translation of light signals. CCD cells can have difficulty distinguishing tonal  
differences, especially in the darker parts of an image. CCD cells also have a tendency to age,  
which reduces their ability to reproduce colors and tonal transitions precisely. High-quality  
CCD cells with a long life span are extremely expensive to produce.  
Task 3  
Underline the phrases in these sentences.  
1. A particular color can be perceived in different ways depending on the color it is  
placed next to.  
2. A surface that looks red under white light will be perceived as orange if  
illuminated by yellow light, for example.  
3. The type of off press processing (postpress) you'll be doing in phase eight might  
determine what paper you need to use in the original design concept.  
[Type here]  
4. It is an important step in the process, as it is the last opportunity to check the  
material and make any necessary changes.  
5. Once the proofs are approved, it's time to make the printing plate that will be  
used to strike the actual prints.  
6. In order to transfer original images to a computer for viewing and editing, you use  
a scanner, which reads the original image and converts it into a digital image.  
7. In a drum scanner, the originals are mounted on a glass drum, while in a flatbed  
scanner they are placed on a flat glass surface, much like they would be in a  
copier.  
8. When scanning an image, the scanner divides the surface of the original image  
into a checkered pattern, in which every little square corresponds to a scanning  
point.  
9. The light that is reflected (if you are using reflective art) or transmitted (if you are  
using transparent art) from the scanning point will pick up the color from the  
respective point on the original image.  
10.The quality of the photo multipliers or CCD cells in a scanner is important for  
ensuring the correct translation of light signals.  
Task 4  
Task 5  
What are slides? Tell the reason why they are so called.  
Complete the text by filling in the blanks with appropriate words  
given below.  
electronic images quality  
cost-saving  
digital  
software  
reliability resolutions scanning  
transmitting  
A scanner is an ………….. device which can capture ………… from physical items  
and convert them into …………. formats, which in turn can be stored in a computer,  
and viewed or modified using ………… applications.  
Different types of scanners are available with different …………. In the world of  
electronic data transmission, ………….. is considered to be the most cost-effective and  
reliable way of …………… images.  
Prominent features of a scanner include:  
…………….- Unlike certain forms of data transmission, scanning involves only  
transfer of hard images to digital forms. The role of the end-user is limited in case  
of scanning. And as they are not dependent on two-way communication, they  
can also help in storing important information or transmitting important  
information.  
Efficiency - Modern scanners are built for efficiency and speed. And it comes with  
ease of use as well as convenience.  
[Type here]  
…………… - Scanning ensures the best resolution possible for digital images.  
Compared to fax machines, which may find it difficult to reproduce the accurate  
details, scanners can reproduce images with high resolution and precisions.  
…………….. - One of the biggest advantage of scanning is the replacement of  
physical files/forms with digital ones. Along with saving physical space, which  
has to be used for storage, there are also environmental benefits by using  
scanner.  
Task 6  
Word formation - Complete the table below with related nouns of  
the verbs in Column 1.  
Make sentences to show different meanings of these words.  
Verbs  
Design  
Nouns  
denote  
objects,  
Nouns express activities  
events, persons  
Process  
Print  
Scan  
Edit  
Light  
Task 7  
Task 8  
Word formation - Use suffixes ize & ization to form new words  
relating to: standard, digit, minimum, computer.  
Fill in the gaps of these sentences with suitable forms of: design,  
process, print, scan, edit, light, standard, digit, minimum, computer.  
1. ………… condition is the most important factor in ………….. process.  
2. Your perception of color can be changed under different ……….. sources.  
3. To …………… errors in color ……………. , you should understand color  
………….. set up by CIELAB.  
4. Nowadays, …………… products must meet high …………….. in regulations of  
environment protection.  
5. To become a good …………… in graphic arts, students must have both  
knowledge and skills in ……………. and printing technology.  
6. One of the latest developments is ………….. printing which is now increasingly  
used.  
7. A ………….. is a device that optically scans images, text and converts them into  
a ………….. image.  
[Type here]  
8. For high-speed …………….., a drum ……………. Is often recommended.  
9. Digital video …………. software is software that allows users to use ………… to  
………… video and audio.  
10.……………… is the process of converting information into a …………. format  
while ………………… is the implementation and usage of ……………. devices  
to perform complex operations on behalf of human.  
Task 9  
Use appropriate information from the text to complete this table of  
differences between two main types of scanner.  
Drum scanner  
Flatbed scanner  
Kind of originals  
Price  
Flexible  
Shape of originals  
mounting part  
Quality  
&
productivity  
Receiver of light  
signals  
CCD cells  
Task 10  
Listen to Recording 1 about scanners and then answer these  
questions.  
1. What do CCD and CIS stand for?  
2. If you want to buy a suitable scanner, what and where should you check?  
3. What are the advantages & disadvantages of CIS over CCD?  
4. What additional parts are there in a color scanner?  
[Type here]  
UNIT 4  
IMAGE EDITING  
Task 1  
Read the text and then answer the questions.  
1. How is a smooth workflow?  
2. Is it better to choose the highest resolution when scanning pictures?  
3. In what phase of graphic production flow is this image editing task carried out?  
4. What’s the purpose of image editing?  
5. When editing an image, what happens if there is too much loss of image  
information?  
There are a number of image editing procedures that are regularly executed during  
graphic production to ensure good image quality. However, most image editing procedures  
cause a loss of information in the image, compromising fine details, colors, etc. This means  
you can destroy an image if you are careless or perform too many tasks. It is therefore  
important to edit an image as little as possible and to perform the steps in the correct order.  
You would also want to keep a smooth workflow. Despite the fact that all steps technically  
"destroy" the image, the final result will generally give the impression of a better image. That  
is the whole purpose of image editing.  
To avoid unnecessary loss of image information, adjustments to brightness, contrast and  
color should as much as possible be performed when the image is scanned. We will now  
review the steps of image editing, using a scanned image as our example.  
THE ORDER OF THE STEPS  
We recommend the following order when it comes to editing an image: first, shrink and  
crop the image to its final content and size, this will, make the rest of the work faster and  
simpler. Next, make any aesthetic adjustments to the image that affect the print as a whole,  
followed by those affecting only specific areas of the print. Finally, make any changes needed  
to accommodate the printing process you plan to use, such as setting the sharpness and the  
color conversion.  
1. Crop the image: Start by making sure the composition of the image is correct.  
Remove any unnecessary parts of the image by cropping it so you're not working with a  
larger image surface than you need. A smaller image makes for faster editing.  
2. Correct resolution: After scanning, and particularly if the image is retrieved from a  
digital archive, etc., the resolution of the image has to be adjusted to that  
needed for the final print. We covered the process for calculating the optimal resolution  
earlier in this chapter.  
[Type here]  
3. Set the black point and white point: Because the print has a more limited tonal  
range than reality and the original image, you should enhance the tonal range of the  
print as much as possible. This is primarily done by setting the correct black and  
white points. These settings determine the contrast of the image, ensuring that what  
appears as white in the digital image also appears white in print, and that the black  
areas in the image will print a true black. .  
4. Adjust brightness and contrast: In most cases, you will probably want to adjust the  
brightness and contrast of the image, if only in certain areas. For example, you might  
want to lighten up just the dark areas and maintain the brightness and contrast of the rest  
of the image.  
5. Adjust certain colors: Sometimes you might want to adjust particular colors in an  
image. Often it is natural reference colors, like skin tone, the color of the grass or the  
sky, etc., that need to be corrected.  
6. Store the image: If the image needs to be stored for future products you should do it  
now, while it is still in RGB mode. As soon an image has been adjusted for a specific  
print it is difficult to reuse efficiently for other purposes.  
7. Sharpen the image: If the image appears "soft" it is generally due to a lack of  
sharp transition between the dark and light hues in an outline. In order to increase the  
impression of the sharpness in the overall image, you have to find these soft tonal  
transitions and sharpen them. This type of artificial sharpening is conducted on most  
images to varying degrees.  
8. Separation: When CMYK converting, you have to define print adjustment values in  
advance because the conversion has to be adjusted according to the particular printing  
process.  
9. Save the image in the right format: There are really only two image formats that  
are used in graphic production, TIFF and EPS. There is no noticeable difference in  
quality between the two formats, and they both take up about the same amount of  
memory. They are basically differentiated based on the features they handle.  
Task 2  
Task 3  
Use a flowchart to show required steps in image editing.  
Transitive verbs – Note these transitive verbs, which are used often  
in graphic arts: edit – adjust – design – save – convert. In graphic arts  
they take a limited range of objects.  
Edit an image/ a text/  
Adjust color/ resolution/ contrast/ brightness  
Design artworks/ a page layout/ a book cover  
Save a file/ information/ a format/ time/ money  
Convert color/ AC to DC/ RGB to CMYK  
[Type here]  
Complete each sentence with appropriate verb form.  
1. If your PDF document is mostly text, you may ……………. that PDF into a  
Word document.  
2. Learn how quick and easy to ………… text and images in PDFs with Adobe  
Acrobat DC on desktop.  
3. To …………… data in image format (.jpg or .png), access data on one of  
these displays then right-click and select Save As…  
4. The page layout for the new magazine was ………….. by an IT freshman.  
5. To make images and text easier to read we can ………… the resolution of our  
computer screen.  
Task 4  
Word formation – Adjectives can be changed to verbs by adding EN  
as a prefix or a suffix to them.  
sharp – large – rich – long – bright  
Make a sentence with each of these verbs  
Task 5  
Task 6  
Which one is correct in spelling: color or colour? Give other  
Examples to show the difference between British English and  
American English in spelling.  
Cause & Effect – Match each action (1-9) with its consequence (a-i).  
1. Color adjustments  
2. Merging of images  
3. Brightening  
4. Selecting part(s) of an image  
5. Enhancing images  
6. Sharpening images  
7. Resizing images  
8. Cropping an image  
9. Softening images  
a. Applying a change selectively without affecting the entire picture  
b. Making images larger or smaller  
c. Selecting a desired rectangular portion from the image being cropped  
d. Improving the quality of a digitally stored image  
e. Making images seem clearer, seemingly adding details  
[Type here]  
f. Causing images (portraits) to appear more pleasing  
g. Making one or more individual images into a single file  
h. Causing underexposed shadows brighter without affecting the rest of the image  
i. Fading in and out color and changing tones  
Task 7  
Task 8  
Make sentences to express cause & effect with examples in Task 6.  
Study these two sentences:  
1. Next, make any aesthetic adjustments to the image that affect the print as a  
whole, followed by those affecting only specific areas of the print.  
2. After scanning, and particularly if the image is retrieved from a digital archive,  
etc., the resolution of the image has to be adjusted to that needed for the final  
print.  
Analyze them (kinds of sentences, clauses, phrases)  
What do those and that replace?  
What part of speech are those and that?  
PASSIVE VOICE  
Passives are very common in technical writing where we are more interested in facts, processes,  
and events than in people.  
We form the passive by using the appropriate tenses of the verb to be followed by the past  
participle of the verb we are using.  
+ Facts and processes: When we write or talk about facts or processes that occur regularly, we use  
the present passive.  
Data is transferred from the internal memory to the central processing unit along channels  
known as buses.  
Graphic production can be divided into nine phases.  
In this phase, images are photographed and developed then scanned into the computer for  
further editing.  
+ Events: When we write or talk about past events, we use the past passive.  
Microsoft was founded on the basis of the development of MS/DOS.  
Lithography was invented and developed in Germany in the early 19th century by Aloys  
Senefelder.  
A hundred years later, the first analog computer was built, but the first digital computer  
was not completed until 1946.  
SENTENCE STRUCTURE  
A complete sentence is a group of words containing a subject and a verb to express complete  
thoughts.  
There are four kinds of sentences in English: Simple sentence, Compound sentence, Complex  
sentence, Compound-Complex (Mixed) sentence.  
1/ Simple sentences:  
A simple sentence contains only one independent clause. An independent clause is a group of  
words (with a subject and a finite verb) that expresses a complete meaning.  
Note: Finite verb or Main verb forms show tense, person and number. For example, I go, she goes,  
we went…  
1
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