Bài thuyết trình môn Phân tích & thiết kế hệ thống - Đề tài: Information gathering - Interactive methods - Phạm Minh Hiếu

INFORMATION GATHERING:  
INTERACTIVE METHODS  
SYSTEMANALYSIS AND DESIGN, 8E  
KENDALL & KENDALL  
Group 1:  
Pham Minh Hieu  
1611046  
1612736  
1614246  
1513404  
Nguyen Ho Minh Phuoc  
NguyenThi NhuY  
HuynhTrungThuc  
THREE KEY INTERACTIVE METHODS  
• Interviewing  
• Joint Application Design (JAD)  
• Surveying through questionnaires  
Interviewing  
Questionnaires  
INTERVIEWING  
• Interview preparation  
• Question types  
• Arranging questions  
• The interview report  
INFORMATION-GATHERING INTERVIEWING  
• A directed conversation with a specific purpose that uses a  
question-and-answer format.  
• Information:  
• Interviewee opinions  
• Interviewee feelings  
• Personal goals  
• Key HCI concerns  
INTERVIEW PREPARATION  
1. Reading background material  
2. Establishing interview objectives  
3. Deciding whom to interview  
4. Preparing the interviewee  
5. Deciding on question types and  
structure  
QUESTIONTYPES  
• Open-ended questions  
• Closed questions  
• Bipolar questions  
• Probes  
OPEN-ENDED QUESTIONS  
• Open-ended questions allow interviewees to respond  
how they wish, and to what length they wish.  
• Open-ended questions are appropriate when the  
analyst is interested in breadth and depth of reply.  
BENEFITS OF OPEN-ENDED QUESTIONS  
1. Putting the interviewee at ease.  
2. Allowing the interviewer to pick  
up on the vocabulary.  
3. Providing richness of detail.  
4. Revealing avenues of untapped  
questions.  
BENEFITS OF OPEN-ENDED QUESTIONS  
5. More interesting for the interviewee.  
6. Allowing more spontaneity.  
7. Making phrasing easier.  
8. Useful if interviewer is unprepared.  
DRAWBACKS OF OPEN-ENDED QUESTIONS  
1. Irrelevant detail.  
2. Losing control of the interview.  
3. Too much time for useful information.  
4. The interviewer is unprepared.  
5. “Fishing expedition”.  
CLOSED QUESTIONS  
• Closed questions limit the number of possible responses.  
• Closed questions are appropriate for generating precise,  
reliable data that is easy to analyze.  
• Little skill are required for interviewers to administer.  
BENEFITS OF CLOSED QUESTIONS  
1. Saving time.  
2. Easily comparing interviews.  
3. Getting to the point.  
4. Keeping control over the interview.  
5. Covering lots of ground quickly.  
6. Getting to relevant data.  
DRAWBACKS OF CLOSED QUESTIONS  
1. Boring for the interviewee.  
2. Failing to obtain rich detail.  
3. Missing main ideas.  
4. Failing to build rapport.  
Figure 4.5:  
Attributes of  
open-ended and  
closed questions.  
BIPOLAR QUESTIONS  
• Bilolar questions are those that  
may be answered with a ‘yes’ or  
‘no’ or ‘agree’ or ‘disagree’.  
• Bipolar questions should be used  
sparingly.  
PROBES  
• Probing questions elicit more detail  
about previous questions.  
• The purpose:  
• To get more meaning.  
• To clarify.  
• To draw out the interviewee’s point.  
ARRANGING QUESTIONS  
• Pyramid  
• Closed questions open-ended questions.  
• Funnel  
• Open-ended questions closed questions.  
• Diamond-shaped  
• Closed questions open-ended closed questions.  
PYRAMID STRUCTURE  
• Interviewees need to be warmed  
up or seem reluctant to address  
the topic.  
• Interviewer want an ending  
determination about the topic.  
FUNNEL STRUCTURE  
• Providing an easy way to begin an  
interview.  
• Interviewee feels emotionally.  
DIAMOND STRUCTURE  
• Combining the strength of both the  
pyramid and funnel structures.  
• Taking longer than the other structures.  
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