Bài thuyết trình môn Phân tích & thiết kế hệ thống - Đề tài: Information gathering - Interactive methods - Phạm Minh Hiếu
INFORMATION GATHERING:
INTERACTIVE METHODS
SYSTEMANALYSIS AND DESIGN, 8E
KENDALL & KENDALL
Group 1:
Pham Minh Hieu
1611046
1612736
1614246
1513404
Nguyen Ho Minh Phuoc
NguyenThi NhuY
HuynhTrungThuc
THREE KEY INTERACTIVE METHODS
• Interviewing
• Joint Application Design (JAD)
• Surveying through questionnaires
Interviewing
Questionnaires
INTERVIEWING
• Interview preparation
• Question types
• Arranging questions
• The interview report
INFORMATION-GATHERING INTERVIEWING
• A directed conversation with a specific purpose that uses a
question-and-answer format.
• Information:
• Interviewee opinions
• Interviewee feelings
• Personal goals
• Key HCI concerns
INTERVIEW PREPARATION
1. Reading background material
2. Establishing interview objectives
3. Deciding whom to interview
4. Preparing the interviewee
5. Deciding on question types and
structure
QUESTIONTYPES
• Open-ended questions
• Closed questions
• Bipolar questions
• Probes
OPEN-ENDED QUESTIONS
• Open-ended questions allow interviewees to respond
how they wish, and to what length they wish.
• Open-ended questions are appropriate when the
analyst is interested in breadth and depth of reply.
BENEFITS OF OPEN-ENDED QUESTIONS
1. Putting the interviewee at ease.
2. Allowing the interviewer to pick
up on the vocabulary.
3. Providing richness of detail.
4. Revealing avenues of untapped
questions.
BENEFITS OF OPEN-ENDED QUESTIONS
5. More interesting for the interviewee.
6. Allowing more spontaneity.
7. Making phrasing easier.
8. Useful if interviewer is unprepared.
DRAWBACKS OF OPEN-ENDED QUESTIONS
1. Irrelevant detail.
2. Losing control of the interview.
3. Too much time for useful information.
4. The interviewer is unprepared.
5. “Fishing expedition”.
CLOSED QUESTIONS
• Closed questions limit the number of possible responses.
• Closed questions are appropriate for generating precise,
reliable data that is easy to analyze.
• Little skill are required for interviewers to administer.
BENEFITS OF CLOSED QUESTIONS
1. Saving time.
2. Easily comparing interviews.
3. Getting to the point.
4. Keeping control over the interview.
5. Covering lots of ground quickly.
6. Getting to relevant data.
DRAWBACKS OF CLOSED QUESTIONS
1. Boring for the interviewee.
2. Failing to obtain rich detail.
3. Missing main ideas.
4. Failing to build rapport.
Figure 4.5:
Attributes of
open-ended and
closed questions.
BIPOLAR QUESTIONS
• Bilolar questions are those that
may be answered with a ‘yes’ or
‘no’ or ‘agree’ or ‘disagree’.
• Bipolar questions should be used
sparingly.
PROBES
• Probing questions elicit more detail
about previous questions.
• The purpose:
• To get more meaning.
• To clarify.
• To draw out the interviewee’s point.
ARRANGING QUESTIONS
• Pyramid
• Closed questions open-ended questions.
• Funnel
• Open-ended questions closed questions.
• Diamond-shaped
• Closed questions open-ended closed questions.
PYRAMID STRUCTURE
• Interviewees need to be warmed
up or seem reluctant to address
the topic.
• Interviewer want an ending
determination about the topic.
FUNNEL STRUCTURE
• Providing an easy way to begin an
interview.
• Interviewee feels emotionally.
DIAMOND STRUCTURE
• Combining the strength of both the
pyramid and funnel structures.
• Taking longer than the other structures.
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